Slovakia – the country of good ideas

'Good idea, Slovakia!' is the slogan that will present Slovakia abroad. Along with a logo, the slogan was prepared by a group of experts based on what Slovaks think the brand of their country should contain. When presenting the logo and slogan, Foreign and European Affairs minister Miroslav Lajčák stated that they have the strong potential to represent Slovakia in a positive sense. "We searched for something extraordinary, something traditional, that could show Slovaks how good a country Slovakia is," stated one of the creators, Simona Bubánová, adding that their emphasis was on presenting Slovakia as a modern country, which can dwell not only on its traditions but also on its ideas, inventions and products which could have a place in world-wide markets. The winning logo, slogan and the unified visual identity of the state administration cost 80,000 euro. For the individual ministries and state bodies, as of October 1^st, it will be compulsory to use the new logotype, while lower state bodies and local authorities are only advised to use the new logotype.